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May 6, 2025

FinOps playbook for Google Cloud resellers

A repeatable sequence of discovery, prioritization, and action you can run for every account.

FinOps
Resellers
Google Cloud
FinOps playbook for Google Cloud resellers

Great FinOps motions feel like a product, not a one-off project. Here is how we frame the first four weeks when a reseller wants Stack Dyno to deliver savings and trust quickly.

Signals to gather in week 1

Before diving in, anchor the list to the outcome customers should feel on the other side.

  • Billing export availability and freshness (daily vs streaming).
  • Project tagging coverage for owners, environments, and cost centers.
  • Commitment coverage by SKU family (compute, GKE, flex slots).
  • Shared services footprint (bastions, CI/CD, shared clusters).
  • Recent anomalies or incidents that changed usage patterns.

If you cannot answer "who owns this spend and what changed last week?" for your top 10 projects, pause new optimization plays and fill that visibility gap first.

The three plays we lead with

  1. Spend flow mapping: Generate a Sankey that ties billing account -> project -> service -> team. This is the single fastest way to align finance, platform, and business owners on what matters.

  2. Commitment coverage and risk: Flag SKUs with low or spiky coverage before signing new CUDs. Aim for coverage >60% on stable services and <30% on experimental projects.

  3. High-variance namespaces: In GKE Autopilot and standard clusters, find namespaces with >30% week-over-week variance. These are usually where orphaned workloads and bad defaults hide.

Turning findings into actions

Before diving in, anchor the list to the outcome customers should feel on the other side.

  • Pair every finding with an owner and a timebox (e.g., "Rightsize dev namespaces by Friday" vs. "Improve CUD coverage next quarter").
  • Always add a remediation path and a rollback plan to the note. It builds trust with teams that do not live in infra.
  • Track win-rate: what % of flagged items are accepted and merged? Use that to tune your noise floor.

Example: capturing a spending flow view in Stack Dyno

import { getSpendFlow } from './sdk';

async function loadFlow(billingAccount: string) {
  const flow = await getSpendFlow({
    billingAccount,
    range: { start: '2024-12-01', end: '2024-12-31' },
    groupBy: ['project', 'service', 'label.team'],
  });

  return flow.nodes.map((node) => ({
    name: node.label,
    spend: node.spend.toFixed(2),
    children: node.children,
  }));
}

What great success criteria look like

  • A weekly "savings review" with the customer where 2-3 items are accepted and shipped.
  • Documented before/after spend for each win with screenshots they can share internally.
  • A queue of validated ideas you can automate later (e.g., scheduled reports or Slack nudges).

The outcome: customers see you as their FinOps product, not just their reseller. Every quarter gets easier because you have a backlog of proven plays that map to the customer's context.


Thanks for reading. Share feedback or ask for deeper dives on any topic.

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